Veez-ay-eye-Vee
Face to face. AInsight™ in between.
Compress weeks of learning into minutes.
Traditional discovery takes days between insights. VIS-AI-Vis surfaces contradictions in real-time—so you can test new angles in the same conversation.
Hardware Pioneer Program
12 weeks with Spectacles + lifetime web credits
Customer discovery is flawed.
Human interviewers have inherent bias, miss 55% of communication (non-verbal cues), and fail to ask "Why?" enough times.
The Mom Test teaches us to collect unbiased data. But staying unbiased while juggling questions, notes, and human connection? Nearly impossible.
They told you what they typed.
Not what they felt.
"Text-only tools can't read tone of voice, facial expressions, or body language - they miss emotional cues that affect meaning."
— Anthropic, December 2025
And if you're doing it in person?
Good luck keeping up.
Phones. Notepads. Printed questions. Broken eye contact. Missed moments.
We built this because we lived this.
Customer discovery was supposed to give us answers. Instead, we got chaos.
Juggling Everything
Phone for questions. Paper for notes. Pen falling. Eye contact broken.
"I was reading questions on my phone while scribbling on printed notes."
Losing the Thread
They hit a nerve. They wanted to tell their story. I couldn't find the follow-up fast enough.
"They were ready to go deep. I was flipping through pages."
Excitement Killed My Notes
When they got excited, I got excited. The best insights became hieroglyphics.
"The more valuable the insight, the less I could read it later."
No Practice. No Feedback.
Walked in cold. Walked out blind. No idea if I was improving.
"Was I asking the right questions? Was I missing signals? No way to know."
The One That Got Away
That gut feeling you forgot something. A cue. A reaction. Maybe the most important moment - gone.
"I'd replay conversations in my head, knowing I missed something I couldn't remember."
So we built glasses that remember everything, surface the right question at the right moment, and never let the important cues slip away.
AInsight™: The AI in between.
Traditional customer discovery: You talk → take notes → analyze later → update hypothesis → wait days/weeks
AI-accelerated discovery: You talk → AI transcribes + analyzes in real-time → surfaces contradictions immediately → you test new angle in the same conversation → next interview already incorporates learnings
Surface level
"Yeah, I guess we have some issues with our current solution..."
What AInsight™ reveals
The pause before the answer
Hesitation means something
The lean forward
They care about this
The change in voice
Stress, excitement, uncertainty
The thing they almost said
The trail you should follow
The moment that mattered
Captured, not forgotten
"See What You Are Missing. Every expression tells a story. Now you can read it."
The I-Corps cycle, compressed.
VIS-AI-Vis doesn't just help you do customer discovery—it accelerates the scientific method itself.
Enter your research topic
Define your hypothesis and what you're trying to learn
Add your feeder questions
AI helps tailor and refine your interview guide
Practice mode
Rehearse before real interviews with AI feedback
Full transcription
Every word captured, streamed in real-time
Feedback to improve
Get coaching on your interview technique
Aggregated insights
Cross-session patterns and evidence cards
AI that sees what you see.
Questions surface when you need them. Signals appear as they happen. Nothing slips away.
Surfaces the right question - Follow-ups appear when the moment is right
Highlights signals - Pain, interest, hesitation - visible as they happen
Prompts you to probe - 'They're onto something. Go deeper.'
Captures everything - Transcription + behavioral markers, automatic
Generates the report - Structured insights delivered after
Pain point - probe deeper
Strong interest here
Ask about this
Capture this insight
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The engine that turns every conversation into compounding insight.
Create
Implement
Test
Evaluate
Reimagine
Redefine
Reinvent
Every conversation makes the system smarter. Every signal refines the next question. Continuous learning that compounds with every interview.
The Human-in-the-Loop Layer
Agentic AI needs human insight. VIS-ai-VIS captures it.
VIS-ai-VIS operates in the Agentic AI layer, providing:
Who needs to see more?
Anyone whose work depends on understanding people. From seed-stage founders to enterprise sales teams.
Customer Discovery
Capture real pain, not stated pain. Built for founders.
UX Research
See confusion before they articulate it. Research at scale.
Sales Training
Learn what signals matter. Practice until it's instinct.
Accelerator Tooling
Give every cohort company a scientific edge. Built for YC, Techstars, and beyond.
Academic Research
Behavioral correlation at scale with ethical rigor.
Enterprise Sales
What's really blocking this deal? Find it in real-time.
12 Weeks with Spectacles
Extended hardware access for founders doing intensive in-person discovery
Be one of the first 5 pioneers
Choose Your Discovery Sprint
Compress weeks of learning into days with AI-accelerated customer discovery
Starter Sprint
Best for: First validation cycle
Founder Sprint
Best for: Serious discovery
Web + Hardware
Best for: Hybrid validation
Compare Sprint Options
| Feature | Starter $299 | Founder $799 | Web + Hardware $2,499 |
|---|---|---|---|
| Interview credits | 20 | 60 | 60 |
| Platform access | 30 days | 90 days | 90 days |
| Real-time nudges | |||
| AI synthesis | |||
| Pattern detection | |||
| Weekly insights | |||
| Hardware included | 4 weeks | ||
| Best for | Testing | Full discovery | Hybrid |
Most founders need 15-25 interviews to find problem/solution fit. Starter gets you started. Founder gets you there.
See What You Are Missing
Join the early access list for VIS-ai-VIS
Early access coming soon • No credit card required